Common Mistakes to Avoid in Responsive Web Design Projects
Businesses today are increasingly creating websites that let them serve their clients conveniently. They let companies enhance their reach and provide them with the opportunity to increase their customer base. In the current digital landscape, people have access to handheld smart devices. This is why getting a responsive website developed is highly crucial.
However, many website owners don’t know the importance of a responsive web design. They miss out on critical things that can affect the overall performance and adaptability of their sites. The reason is that they hired an inexperienced web design and development company or they don’t understand their business requirements at all. When this happens, the developed site is often unappealing and doesn’t fit on the host device screen correctly.
Are your web pages also experiencing these issues? If yes, then keep reading this article to learn about the common mistakes to avoid in responsive web design projects.
Top 6 Responsive Web Design Mistakes to Avoid #
A responsive design for websites refers to a design that automatically resizes, hides, shrinks, or enlarges, to make it look good on all devices. This happens only when the development is done correctly and crucial mistakes are avoided and addressed properly. Some of the design mistakes include poor accessibility, cluttered design, poor branding, and more.
Let’s read ahead to learn about the top responsive web design mistakes to avoid.
1. Neglecting Mobile-First Design #
One of the most common mistakes to avoid is neglecting a mobile-first design. In terms of web pages, mobile-first design refers to the technology that is used to access pages on the internet. As per statistics, there are around 4.7 billion people who own a smartphone. This is a very impressive number, as handheld devices allow greater access to information on the go.
When business owners neglect mobile-first design policy, they cut themselves from a significant part of the population. This is the reason for opting for mobile responsive design at the development stage. Such a website can resize and adjust to any native screen resolution. You can contact an expert team to get a highly responsive website.
2. Poor Accessibility #
One more responsive web design mistake to avoid is poor accessibility. In terms of web technology, accessibility refers to the ability to use a website in non-conventional ways. This includes navigating a web page with a physical or on-screen keyboard, voice commands, and more.
Business owners who incorporate accessibility in their websites ensure greater inclusion. This strategy lets people with disabilities or deformities browse through your site. Web pages with poor accessibility also get lower scores on Google’s SEO ranking scale.
3. Cluttered Design #
Another common mistake on the list is cluttered design. In terms of technology, cluttered design has elements that are placed too close to each other. Such elements often give the appearance of merging or mixing with the corresponding sections, texts, content, and more.
Creating a decluttered website design provides a clearer and decent layout. Such web pages have clear navigation buttons with balanced text and image positions. When a user visits such a site, they get an enhanced user experience (UX) and are greeted with captivating UI elements.
4. Ignoring Cross-Browsing Compatibility #
One more on the list of design mistakes is ignoring cross-browsing compatibility. There are multiple web browsers available for numerous devices in the market. Some users like to use Google Chrome while some prefer browsing the internet on Safari, Opera, or Microsoft Edge.
When a website is created and tested for a single technology, it might not run correctly on every device, platform, or software. This is why ignoring cross-browsing compatibility is a grave mistake for web design projects.
5. Inconsistent Branding #
Another common mistake to avoid is inconsistent branding. Branding refers to an organization’s logos, text, or banners. These elements can be added to a website to provide information about the business or entity owner.
However, inconsistent branding can lead to confusion among visitors. This is because website users won’t be able to recognize the ownership or message of an organization. Keeping the branding consistent among pages results in uniformity and simplified understanding.
6. Unclear CTAs #
The last yet crucial responsive web design mistake to avoid is unclear CTAs. Call to action or CTAs give site visitors the power to make meaningful decisions. They evoke emotional responses in customers, clients, and readers to take the desired action a business wants. No website today is complete without a CTA button or section.
However, a critical mistake that many website owners and developers make is designing unclear CTAs. They are either positioned incorrectly or the meaning of the context is not understandable. Adding clear CTA sections is a great way to improve your conversion rates. Just remember, to add a call to action that aligns with your business goals and it caters to the target audience.
Get the Most Responsive Website Design for Your Business #
The current digital landscape is an open field for who can deliver the best message that delivers exceptional outcomes. Similar is true in the case of websites. Web pages that are developed accurately with a meaningful structure provide more conversion. Visit spiralclick.com today to get the most responsive website designed for your business.