With billions of smartphone users increasing every year, e-commerce has become a feasible solution for all kind of businesses. Many surveys have been conducted to prove that customers are more comfortable while shopping online from their homes.

Physical store vs. an online ecommerce store

There is a win-win situation for opening an online store for your existing physical business or starting a new company altogether. You only need to develop an ecommerce website that will feature your products and facilitate your customers in buying, reviewing and making transactions.

It is the most feasible option if you want to start an online business from scratch. Starting a business online will save you a lot of money that you will otherwise be spending on rents, utility expenses and other miscellaneous expenditures.

While, it is costly to start a physical store because the expenses begin...

Internet search engines have become an essential part of workspace and how organizations operate. The role of search engines has increased in attaining the type of information which is required by the users.

SEO or search engine optimization is considered as a framework because it also works on the set of rules, control, and guidelines which enable the owner to optimize the websites and increase the ranking of their sit on search engines.

In the layman term, the search work to use the typed information of the user and search out the most relevant sources using the keywords entered in the search bar. So, if your business is not utilizing the services, then your services do not appear on the first page of the result.

Importance of SEO for your business

Whether you have a small or large business, you still need to invest in SEO marketing and following are some of the reasons...

What should be a fitting identity of your company?

This question raises quite a few eyebrows. Your identity is directly reflected in your product. Your brand identity becomes a source of approval for the customer. The strategic analysis of the company and its mission is reflected through its corporate identity.

Different dimensions outline the establishment of your existence. It should be remembered that the mission of the company impacts customers as well as the employees.

How brand identity improves the business cope?

More importantly, the one-liner that determines the scope of the business needs to show the business application in entertaining different stakeholders. Making people endorse business is the toughest part.

Far tougher is the exhibition of consistent behaviour that is compatible with the values of the business. The maintenance of your identity across different...

Open “Google”, type Web Development Companies and Voila! You’ve got yourselves a list of “top web development companies” who will develop a website for you in no time for a pretty minimal sum of money. But are they the go-to company for your needs? Maybe or maybe not. With the increasing demand of websites over the past decade or so, there are countless website building companies offering their products and services at such less amount that it’s almost irresistible to decline the offer.

Anyone with some prior experience into web development would know the essential things you need to cater while looking for a company to give your project to. But today, we are going to discuss some important points of what to avoid when going to a web development company in Dubai. There are minor matters that can affect your development, post-development or optimization phase. Let’s dig deep into what...

Have you ever experienced a nostalgic about some old companies of the 1990s? Just make a little effort and you will get to remember many such organizations that vanished completely. Do you remember? Blockbuster, Alas! So many other such business empires are no more now.

Consider the reasons, why? After a bit research, you will be agreed that business organizations ignored the importance of technology for their corporate identity.

The world is rapidly changing. Everything from production to marketing is greatly influenced by modern technology. Consequently, confusions and surprises prevail giving an edge to the customers. They can make a brand or break it altogether.

Company’s color, font, tagline and advertising sounds – all these collectively make up corporate identity. The corporation name with an icon called logo is considered the shining star.

Corporate Identity quotes the...

Websites without responsive design frameworks are nothing in today’s technological web development era, which is all continuously adopted in the past few years. Web developers can easily focus on the limitations, needs and wants of the application’s end-user when using these frameworks.

The functionality of applications has been extended to a different level with the introduction of CSS, HTML and JS frameworks. Even, responsive web designs are not just the choice now; current trends are focusing on something far more feature-full than responsive applications development. In this regard, the most popular starting point for web developers is the CSS frameworks.

CSS Frameworks for Responsive Designs:

A fully managed and structured set of HTML files and default CSS form a CSS framework offering a base for great codes. Buttons, common layouts and CSS resets are commonly included in these...

Looking for your own website but confuse between the pricing and the cost? Here is the guide for your better understanding.

Websites design and development is a complex and attention seeking activities involving various phases and critical stages of requirement gathering, planning, logical designing, implementation and quality assurance. It takes proper considerations and analysis of risk factors to be determined first before taking the decision of having a website.

Logical Design and Conceptual understanding

Before you go to get an estimated cost, website development company would like to ask you the following question:

• What is the major objective to have a website?
• What is the end goal, you want to achieve from your website?
• What nature of brand name you want to maintain?
• Do you want to display your desired data or will it perform any function?
• What is the content amount and...

How many times you have opened a website and closed it right away because it was cluttered with information with no breathing space? Yes! It does happen.

Owners want to put as much information as they possibly could to make the visitors informed, but it definitely does not work in their favor. Giving enough whitespace on the web page is imperative and valuable for the screening.

The website is like your room, and you do not want to stuff it enough that you can barely walk in it. Similarly, you need to give the customers a generous space so that they can easily navigate around. It is fundamental to a good design and more user interaction with the site.

If you are not sure on how to optimally utilize the white space for your respective site, then you can check the professional web design companies because they will guide to the best of their expertise. This article is going to...

Once you are sorted about digital presence regarding the design and development of the website, then it is about time to think about how to get the attention of the targeted audience. To stay at the top of the search engines, companies try to optimize their website according to the requirement of the users.

When it comes to optimization of the websites at that time it is a complex process. Most of the business owners feel like it is a complicated process which requires attention to details and goes through step by step. Search Engine Optimization is the primary strategy which most businesses employ to enhance the visibility and access of the users to their website.

When SEO is described to most people, feel overwhelmed with the idea of keyword search, content development, and Meta information as well as analytics. If you are not sure on how to employ a great SEO strategy for your...